There’s never been a better time to join OnTheMarket

Overview

It is agents who provide the majority of revenue for property portals and it is also agents who provide their most valuable content – the property listings.

With agent support, we aim to provide an agent-backed portal which is a genuine alternative to Rightmove and Zoopla.

OnTheMarket is majority-owned by thousands of agent firms, and agents committing now to long-term agreements with us are fixing their listing fees and receiving shares, thereby expanding that agent ownership group. There are also short-term options available to join.

Our growth so far

  • Growing property stock: As at 30 September 2019, OnTheMarket.com displayed 641,672 UK residential property listings: approximately 85% of Zoopla’s and approximately 64% of Rightmove’s1.
  • Growing consumer traffic: In September 2019 we attracted 27.2M visits2.
  • Growing consumer engagement: In September 2019, almost 1.2 million people were using our property alert service and we sent over 100 million instant alert emails. (Across 2018, Rightmove reported that it had sent an average of 65 million instant alert emails per month.)
  • Growing leads to agents: In September 2019, monthly average leads per UK residential property advertiser rose to 112. Rightmove's fell to 168 in H1 2019, while Zoopla's last reported equivalent figure was 90 (H1 2018)3.
  • Improving value for money: During September 2019, OnTheMarket generated an average of 34 leads per £100 for our agents based on an ARPA of £331 per month. In H1 2019, Rightmove provided on average 16 leads per month per £1003.

The tide is turning in the portals market, with more and more agents leaving Rightmove

A number of estate and letting agents who advertise their properties at OnTheMarket.com have now been off Rightmove for around six months and say it has been business as usual, while they have benefited from lower fees.

Some agents say they are now getting more in terms of quality leads for less money, while others suggest the lettings fee ban will force more agents to come away from Rightmove.

Julia Dajani from Elizabeth Scott, a sales and lettings firm in Surrey, said: "It was a no brainer, why pay Rightmove more and get less leads? The quality and number of leads from OnTheMarket are much better than we were getting from Rightmove."

Marcus Parkinson, Director of Lime Tree Lettings and Sales in Kettering, said: "Six months ago we decided to come away from Rightmove, this has so far saved us around £8,500. I wasn’t happy with the way we had been treated so we did it on principle but nothing has changed, we are still selling and letting properties."

Dylan Williams from Rees Richards, a sales only office in Swansea, said: "We have been using OnTheMarket for nearly two years and dropped Rightmove around a year ago. It was clear to us early on that OnTheMarket was outperforming Rightmove in terms of sales leads by three to one, resulting in a substantial increase in revenue for us."

Sarah Hayes from Hayes Residential Lettings in Doncaster said: "We have been off Rightmove for around six months and also used to advertise on Zoopla but have found we no longer need either. We back OnTheMarket 100% and have listed with it since 2015.

"The quality of leads is what’s important to me and OnTheMarket provides us with a good amount. We haven’t seen any difference since we cancelled our contract with Rightmove and on the bonus side, we’ve saved a fortune in membership fees."

See more of what our agents are saying.

Act now to support the UK's agent-backed portal

In a challenging market, now’s the time to take stock.

To find out more about joining and supporting the UK's agent-backed portal please call 0808 120 2877 or email info@onthemarket.com.
Lines are open Monday to Friday: 9am – 5:30pm. A member of our sales team will be very pleased to contact you.

1 Rightmove, in its 2018 Annual Report, stated that it had “1 million UK residential properties”.

2 Visits comprise individual sessions on OnTheMarket.com’s web based portal or mobile applications by users for the period indicated as measured by Google Analytics. Data for leads generated is reported from the Company’s operating systems.

3 Data for OnTheMarket leads is reported from the Company’s operating systems. Data for Rightmove cost per lead is estimated from leads, advertiser and ARPA data published in its regulatory statements and analyst communications.

Testimonials

Click on a region below to view testimonials for that area. Alternatively, you can view all testimonials here.
 

Testimonials




East Midlands

Marcus Parkinson
Director
Lime Tree Lettings and Sales
One office, Kettering
July 2019

We are getting good numbers of leads from OnTheMarket and six months ago we decided to come away from Rightmove. This has so far saved us around £8,500. I wasn't happy with the way we had been treated and so we did it on principle but nothing has changed, we are still selling and letting properties.

In June, out of our total portal leads, OnTheMarket supplied us with 56% and Zoopla gave us 44%.

OnTheMarket is the industry's response against rising portal fees. If agents want to do something about the annual increases they receive then they should support it. OnTheMarket is offering an alternative to the duopoly and the portal is effective at generating leads.

As the fee ban begins to bite, I think more agents will move away from Rightmove.


Jamie Moore
Moore and York Lettings
Leicester and Loughborough
July 2019

We've been with OnTheMarket since the beginning in 2015 and chose to leave Rightmove in February this year. At that time, we were getting significantly more leads from OnTheMarket than from Rightmove - around 20% more.

The Rightmove price increase was around 20% which would have put our fee up to around £900 for one office which was too much. We also list with another major portal alongside OnTheMarket and have found that we are now getting more for less.

I think OnTheMarket is gaining momentum and I notice that tenants are increasingly talking more about it. Our business has not dipped since we left Rightmove, I wish I had left sooner.


Chris Anderson
Director
Anderson’s
Lettings only
One office in Leicester
March 2019

From 4 March to 10 March, we received 59% of our email leads from OnTheMarket, 37% were from Rightmove and 4% from our own website.

We place great value on the quality of our online property adverts and branding, but given that our investment with Rightmove is currently fivefold that of OnTheMarket it does raise questions for us about getting value from our property portals.

We’ll remain with OnTheMarket as long as it is generating good leads and the fee remains fair.




Eastern England

Michelle Reeve
Peak Property
Sales and Lettings
Essex
October 2019

We list with OnTheMarket and Zoopla but the leads from OnTheMarket far exceed those provided by Zoopla.

We removed our properties from Rightmove about 18 months ago after nine years because of the enormous cost (they increased their fees by nearly 50% in one year) and because we felt they held all the cards - it wasn't fair. I was also very unimpressed by Rightmove's customer service and it was time for things to change. After I analysed the leads coming through, there were very few which were worth anything, I had almost all of them from OnTheMarket anyway.

Since then, I've not lost out because I'm now making huge savings each month and I'm getting improved customer service from OnTheMarket. To the vendor or the landlord, it doesn't matter where a lead comes from, they just want to sell or let their property.

OnTheMarket's recent price pledge left us feeling very supported following the recent Tenant Fees Ban and it was greatly appreciated. This competitive pricing strategy is helping my company against a difficult trading backdrop and reflects the core ethos of OnTheMarket as the portal that understands and supports the role of the agent.


Junaid Ishfaq
Rentigo
Essex
June 2019

We're signing up to OnTheMarket for five years after a free trial and came off Rightmove in September last year which is long enough to know that we made the right decision.

Our business is now more efficient because the leads from OnTheMarket are of a far better quality than those we received from Rightmove. We are now dealing with quality tenants who actually want to move and so we are delivering a better service for our customers. We also receive more leads now too.

We were paying around £1,500 a month to Rightmove but the money we have saved has gone into growing the business. It's no longer true that agents need Rightmove. Most agents would be able to pay for a manager if they weren't paying so much in Rightmove fees and that person would be able to gain new business. Rightmove has stopped this from happening in many cases but there is now an alternative with OnTheMarket. The tenancy fee ban will mean agents are looking to save costs or find other revenue streams so there's never been a better time to make the switch.


Kevin Clarke
Clintons Management Ltd
Ilford, Essex
April 2019

We were pleasantly surprised by the number of leads we received when we used OnTheMarket's free trial so we have signed up for one year. At the end of February we reviewed all the portals in terms of quality and price of each lead and decided to drop Rightmove in favour of OnTheMarket, alongside another major portal.

We are now not wasting so much time on leads that don’t answer, don’t call back or don't respond to emails sent. We are talking to people who really want a property and we are performing better than expected.

The last words with Rightmove were 'your clients will expect you to be on Rightmove,' Wrong! My clients expect us to let their properties in the most effective manner and as usual, everyone is happy with the results achieved.


Terry Holmes
Director
Beresfords
Essex, sales and lettings
17 branches
March 2019

For the best part of a year, the gap between the number of overall leads supplied by Rightmove and OnTheMarket has been narrowing all the time with the OnTheMarket trajectory going upwards and Rightmove on the slide.

In February, our lettings email leads from OnTheMarket eclipsed those from Rightmove. This is a very good performance and we can see the gap is closing between the two portals for sales leads too. We think the overall quality of OnTheMarket leads is very good.

Beresfords is helping accelerate this realignment in the portals market by providing our new listings to OnTheMarket before they are released to other portals. Our clients benefit from the extra profile OnTheMarket accords these listings during this initial exclusive period and the staged introduction of their property to market.

Active property-seekers are increasingly aware that OnTheMarket is the place where new properties first come to market. And the resulting enquiries come to us via OnTheMarket rather than Rightmove.


Scott Mason
Partner
Offices in Brentwood & Chelmsford
August 2018

As a direct result of launching properties as ‘New and exclusive’, there is a noticeable spike in leads which are generated by OnTheMarket - the bulk of which come into us during the first 24 hours. The quality of these leads is excellent because they are often from serious buyers and tenants trying to go through the front door before the competition.

View the Home Partnership video testimonial here.


Karl Knipe
Kings Group
15 offices, sales and lettings
London, Hertfordshire and Essex
June 2018

We are receiving good quality leads from OnTheMarket and the number supplied to us has been buoyant. I have dealt with some excellent staff members and I highly recommend the portal’s customer service.

I thought the leads may be duplicates but that’s not the case, and I think we have gained instructions we wouldn’t have otherwise had if we hadn’t been listing at OnTheMarket.com.

I find it difficult to see why an agent would choose not to support OnTheMarket.com, it has substantial investment and the added competition into the marketplace can only be a good thing for estate agents and for consumers. For agents it will perform a check and balance on costs. Every industry performs better if there is competition!

We have the logos up in our windows and we understand that for OnTheMarket to move forward, it needs support from agents, so we see it as a team effort for the portal to succeed. The market is big enough for three portals to succeed and I believe will ensure a healthier and more balanced relationship is had in the future between all concerned.

View the Kings Group video testimonial here.




Greater London

Rob Sargent
South London and North Kent
36 Offices
Sales and Lettings
July 2019

The leads supply from OnTheMarket is high in number, overall it gives us around 70% of Rightmove's volume across sales and lettings, but the quality from OnTheMarket is better so the conversion rate is consequently excellent. It's also crucial to point out that each Rightmove lead is double the cost of one from OnTheMarket.

OnTheMarket's leads are travelling in a clear direction with the total leads it has generated for us having nearly tripled over the last year and the portal has performed particularly well over the last few months.

We think that our lead volumes have been boosted by the 'New & exclusive' proposition because consumers see the strength of it and it gives the portal a clear distinction.

Because of its strong performance, we firmly believe that OnTheMarket will shift the power balance in the UK portals market and drive down the costs. Rightmove's primary focus is on shareholders but OnTheMarket sees the importance of the agent's role.

We are constantly reviewing our portal mix and assessing whether we need to be on more than one. If OnTheMarket's success and momentum continues, which I have every reason to believe in, I can absolutely see it becoming the only portal we need.

View the Acorn Group video testimonial here.


Julia Dajani
Elizabeth Scott
Sales and Lettings
Surrey
July 2019

The quality and number of leads from OnTheMarket are much better than we were getting from Rightmove. We've signed up for three years and decided to remove our properties from Rightmove in February. It was a no brainer, why pay Rightmove more and get less leads? We now pay less for OnTheMarket and another major portal than we did for just the subscription to Rightmove so we have saved a lot of money.

It's up to us to ensure we are getting what we pay for from the portals and Rightmove wasn't delivering. I found the leads were often from people who I couldn't even get hold of so weren’t the best quality. As a small business I was apprehensive about leaving but it hasn’t made any difference to us. Our customers are satisfied as we are still securing viewings and completing transactions, where the lead comes from is of no consequence to them.

We are launching our properties with OnTheMarket first and I tell my customers that Rightmove doesn't have every available property. If OnTheMarket's prices remain fair and it continues to provide good quality leads, we will remain happy customers.

View the Elizabeth Scott video testimonial here.


Pauline Valenti
Webbs Estate Agents
Croydon
One branch, sales and lettings
September 2018

We joined OnTheMarket about six months ago and the leads have increased over time.

Recently, we were really excited to see that in 12 hours, we had about 12 email leads from OnTheMarket for four properties, (sales and lettings) which was more than the other portals had generated.

I think the extra exposure from the TV advert has created a lot of interest in OnTheMarket and it's great to see the portal expanding so fast and providing us with such high levels of leads.


Guy Gittins
Managing Director
34 branches, sales and lettings, London
July 2018

OnTheMarket.com provides our 34 London offices with high quality leads and the volume of these leads has been increasing steadily, especially since the company's admission to AIM. We hope OnTheMarket.com will continue its impressive growth and build itself into a market-leading position.


Karl Knipe
Kings Group
15 offices, sales and lettings
London, Hertfordshire and Essex
June 2018

We are receiving good quality leads from OnTheMarket and the number supplied to us has been buoyant. I have dealt with some excellent staff members and I highly recommend the portal’s customer service.

I thought the leads may be duplicates but that’s not the case, and I think we have gained instructions we wouldn’t have otherwise had if we hadn’t been listing at OnTheMarket.com.

I find it difficult to see why an agent would choose not to support OnTheMarket.com, it has substantial investment and the added competition into the marketplace can only be a good thing for estate agents and for consumers. For agents it will perform a check and balance on costs. Every industry performs better if there is competition!

We have the logos up in our windows and we understand that for OnTheMarket to move forward, it needs support from agents, so we see it as a team effort for the portal to succeed. The market is big enough for three portals to succeed and I believe will ensure a healthier and more balanced relationship is had in the future between all concerned.

View the Kings Group video testimonial here.


Noel Flint
Head of London Residential, Knight Frank
June 2018

OnTheMarket.com has gathered in strength and has made remarkable gains in terms of agent recruitment, property stock and subsequently traffic since its launch. Despite being the UK's youngest player among the three biggest portal operators, OnTheMarket has consistently provided Knight Frank with high-quality leads and we have seen their volume steadily growing, especially in recent months.

Knight Frank has a general policy of launching new properties at OnTheMarket.com between 24 and 48 hours before advertising them on Rightmove. And there are many other agents across the country who have chosen to introduce their new-to-market instructions at OnTheMarket.com in the same way. Importantly, this is a clear demonstration of why the most active property-hunters need to search OnTheMarket.com and sign up for its instant property alerts if they are looking for a new home.

As more agents appreciate the strategic importance of an agent-backed portal as a way of regaining control of their data and costs, we believe that OnTheMarket.com will go from strength to strength. It offers a search experience which our clients and applicants like and it is attracting more and more people to the website.


Oliver Kent
Vita Properties
Sales & lettings
Central, North West London and West London
May 2018

We are receiving excellent leads from OnTheMarket.com for our sales and lettings properties. We advertise on Rightmove and Zoopla, and at this point, OnTheMarket provides us with around 30% of our leads.

The buyers who contact us through OnTheMarket are often serious purchasers which is great for us.


Robert Scott-Lee
Chancellors
Group Managing Director
50+ branches
Southern England and Wales
August 2018

Since joining OnTheMarket in February with a 5-year partnership agreement to list all of our sales and lettings properties at OnTheMarket.com, we have been assessing the value the portal provides for our branch network.

We have been impressed by both the quality and the increasing quantity of leads. The portal has delivered value that has exceeded our expectations.

In particular, we have been impressed by the proportion of "unique" leads which OnTheMarket provides us. Our analysis shows that approximately two-thirds of the email leads are from a new, discrete audience of property-seekers rather than duplicating those from other portals. The leads tend to be of high quality from qualified and serious people actively in the market and ready to move.




North East

Carl Hall
Hall Properties
One office, sales and lettings
Darlington
November 2018

The level of leads supplied to us is not far off 50/50 between Rightmove and OnTheMarket, and there have been some weeks when lettings leads from OnTheMarket have overtaken those from Rightmove.

We pay £1,200 plus VAT each month for Rightmove and that's four times what we pay for our office rent. We are not listed with Zoopla and are a Gold member of OnTheMarket. Every agent should have the chance to become part of OnTheMarket and if they're not already on board, they should be! Hopefully it will become the dominant portal and agents can regain some control over their costs. Rightmove is well overpriced, we would love to come off and see this as a medium term goal.

To ensure OnTheMarket continues to grow, agents have to help to raise its profile. We heavily market OnTheMarket, we tell vendors about it and we tell those who come to us for more details about a property or to arrange a viewing. We've also added a link from our website to OnTheMarket. It's our business so we need to make sure it's promoted and people use it.


Edward Hartshorne
Blenkin & Co
One Office, York
Sales Only
October 2018

We are huge supporters of OnTheMarket's 'New & exclusive' because it often leads to a surge of enquiries in the first 24 hours of the property going live. Buyers are getting increasingly savvy and aware of the 'New & exclusive' concept, and the leads are usually high quality and, more often than not, effective.

Last week, we launched a property as 'New & exclusive' and we immediately received three phone calls - fantastic. There have been periods when we have received more leads from OnTheMarket than Rightmove.

We think it is vital that OnTheMarket encourages all estate agents to list their new instructions as 'New & exclusive'. This is the portal's trump card for ensuring consumers have an overwhelming reason to make the website their first port of call. It's a very effective USP.

Increasing numbers of estate agents are coming round to the view that they cannot be beholden to Rightmove and Zoopla forever. The signs are that we might well be reaching a tipping point. OnTheMarket is the only agent-backed portal and it’s in all our interests to make it a market leader.


Sean Jones
Stockton-on-Tees
One branch, sales and lettings
July 2018

In recent months, the leads we received from OnTheMarket outpaced those provided by Rightmove. Each day, we received around four to eight leads from OnTheMarket compared with just two a day from Rightmove.

With the latest price hike of 39% presented to me by Rightmove, I worked out that each viewing request cost over £90 which was too much, so we removed our properties in May and rejoined Zoopla. When it comes to selling itself, Rightmove pushes its number of visits to the entire website but for agents, it's the number of genuine leads which are generated which is important. I was only receiving about 60 leads a month from Rightmove and believed the quality was poor. Most people only wanted more information which was already on the website. As agents, we need to analyse portal leads and remember it's not just about the number provided, it's also about the quality.

It's untrue that agents need Rightmove to survive. There is a certain fear factor at play but I've not had a single complaint from a vendor or a landlord that I don't advertise on Rightmove after I explained the lack of enquiries.

Now is the time to support a portal that is majority-owned by estate agents. Competition is needed in any industry to ensure customers get a fair deal. It is no mean feat to take on the market-leading portals and OnTheMarket has come a long way, it is providing us with an ever increasing number of quality leads and that is exactly what we want.




North West

Lyn Cunningham
Anthony James Estate Agents
Sales and lettings
Merseyside
June 2019

We have worked out the cost per lead of each of the portals and OnTheMarket is the best value by far. In May, OnTheMarket generated hundreds of leads - an overall percentage of 36%. Rightmove delivered 44% and Zoopla gave us 20%. The previous two months followed a similar pattern.

We have now signed up to OnTheMarket for five years because we are impressed with what it is delivering us. We will be reviewing our portal choices in the coming weeks and have so far reduced our package with Rightmove to just the basics.


Carolyn Delaney
Beech Properties
Liverpool
Sales and lettings
February 2019

We have listed with OnTheMarket for more than six months and have found that the level of enquiries it provides are generally on a par with Rightmove. Recently, there have been days when the number of OnTheMarket's leads have surpassed Rightmove's.

There is a lot of disenchantment with Rightmove among agents, we know they intend to put up our prices during what is bound to be a tough year for many of us. There is the lettings fees ban coming so many agents will have to find income from elsewhere to plug the gap, so I think agents will soon come to a crunch point with the portals.

There was a point when vendors expected agents to list with Rightmove but that was before OnTheMarket came to the fore - maybe that's changing.

If OnTheMarket can continue to deliver a good level of leads for a fair tariff then we will be happy to continue listing with it.


Joseph Gervin
Liverpool Property Solutions
Sales and lettings, one office
November 2018

Since last month we no longer list our sales properties with Rightmove because the sales fee (around £1,600 a month plus VAT) was too high to justify. We are still listing our lettings properties with them and list both sales and lettings with OnTheMarket.com and Zoopla.

Ninety per cent of our business is lettings but the Rightmove fee for our sales properties plus VAT was more than we would pay a negotiator including their commission.

We don't believe our business has suffered as a result of our decision. OnTheMarket's leads are good quality because they are often viewing requests.

Other agents thinking of leaving Rightmove should bite the bullet. With OnTheMarket's agent-backed strategy, it means there is a portal which is now offering a fairer fee for agents. As long as that stays the case, we're sure we'll retain OnTheMarket.


Iain Bainbridge
Kendal
One Office, sales and lettings
Gold member of OnTheMarket
November 2018

I resisted using Rightmove for many years but after succumbing for 12 months, I have already made the decision to leave because I can no longer justify the cost of £1,200 per month.

I am one of the agents who pays more to Rightmove per month than I do for my office rent which is around £800 per month.

I am no longer using Zoopla and am now using only OnTheMarket.com. The leads I receive from OnTheMarket are good quality and they tend to be from more discerning and well-informed buyers. I am fully behind the idea of an agent-backed portal because it is the agents who gain the instructions, provide the property photographs and upload data to the portals. The service and leads provided by a portal aren't enough to justify £15,000 each year which is the cost of my annual Rightmove fee.




Scotland

Michelle Graham
VMH Solicitors
Edinburgh
April 2019

We’ve been really pleased with OnTheMarket since signing up in January 2018. It’s a great idea to have an agent-backed portal which has its clients' best interests at heart so we’ve signed up for five years. The quality of leads coming through from OnTheMarket has been really good and we're noticing an increase in enquiries coming through from the portal.

We decided to remove our properties from Rightmove at the end of March 2019 because we weren’t happy with their pricing structure or customer service. Pleased to say that so far it’s been business as usual and we are continuing to receive a good level of enquiries and viewing requests from the other portals and more importantly, our properties are selling well.


David Pickering
CCL Property
Sales and lettings
Moray
Scotland
March 2019

We have just signed a three year contract with OnTheMarket and decided to remove our properties from Rightmove. We couldn't justify an increase of 20% in our Rightmove fees and the quality and volume of leads we receive from OnTheMarket have given us confidence to make this decision.

The number of leads from OnTheMarket has overtaken those supplied to us by Rightmove and its leads are of better quality than those supplied by Zoopla. Many have led to completed transactions.

The industry needs an agent-backed portal and now is the time to fully embrace it.


Ross Young
Belvoir, Edinburgh
Sales and Lettings
January 2019

We joined OnTheMarket in May last year and it has been performing very well for us. We get more phone call and email leads from OnTheMarket than we do from Rightmove. OnTheMarket is also providing more sales leads than Zoopla.

The quality of leads from OnTheMarket is generally quite high.

We'll remain with OnTheMarket as long as it is generating good leads and the fee remains fair. We like the OnTheMarket platform and support the idea of an agent-backed portal. The market needs a portal which isn't focused solely on increasing prices.


Kathleen McIntee
Sales
Scotland
September 2018

As a result of listing properties exclusively with OnTheMarket for 48 hours, we see a rise in demand for viewings of those properties from prospective buyers who don’t want to miss out. In May, June, July and August, we received more enquiries from OnTheMarket than from Rightmove.

We like the layout of the ‘New & exclusive’ listings which display extra pictures because they are easily visible to buyers. The profiles also look great when we share them on social media.

As an additional way to promote the portal, we also advise buyers to set-up property alerts with OnTheMarket.com.

As agents, we support the concept of an agent-backed portal and we have been impressed with how quickly OnTheMarket has become better known among buyers in recent months.

View the Galbraith video testimonial here.


Neil Woodhead
Castle Estates
Inverclyde
One branch, sales and lettings
September 2018

We were surprised at the number of leads generated by OnTheMarket at first.

Overall, the majority are very good quality and we receive more from OnTheMarket than from Zoopla. We find OnTheMarket gives us a similar level of enquiries as Rightmove.

We began listing in June and the portal is working for us.


Robin Davie
Blair Cadell Solicitors
Edinburgh
One office, sales and lettings
September 2018

Right from the word go when we joined in January 2018, we have had good quality leads coming in from OnTheMarket and there are lots more of them than we expected.

OnTheMarket provides us with around 35% of our portal leads, this is more than Zoopla. We also list on ESPC but not Rightmove.

We think the idea of an agent-backed portal is a very good one. It is about time portals focused on agents. We also very much like the layout of OnTheMarket, more than Zoopla.




South East

Julie West
Micawber Lettings
Worthing
November 2019

We are happy customers of OnTheMarket and feel that it is value for money. We also list with Rightmove and Zoopla but will soon be cancelling Zoopla because it provides virtually no leads.

We felt OnTheMarket's price freeze for next year was a very supportive step. A lot of agents are clearly fed-up with Rightmove's price increases and since the Tenant Fees Ban, I feel we're two steps backwards. This was a good way to help us as agents and it recognises the support we have given to OnTheMarket since the beginning.


Graham Joliffe
Maher Ross Residential Lettings
The Isle of WIght
August 2019

Maher Ross now receives more leads from OnTheMarket than from Rightmove. Not only is the volume of enquiries higher, but the leads we get are of higher quality and cost roughly one third as much.

We've noticed that OnTheMarket has gone from strength to strength over the past 18 months and after a great deal of careful consideration we have now cancelled our Rightmove contract. The final straw came for us when Rightmove demanded a blatant 21.6% hike in fees just before the tenant fee ban hit, a clear indication to us of how little they actually care about their customers. At this point, OnTheMarket became a 'no brainer'; quantity and quality of leads is up, we get to save well over £6,000 a year in fees and the team we deal with actually care about us!

We believe it's important for our business to have good working relationships and we have been particularly impressed by the support and service we've received from OnTheMarket. On a final note, we are genuinely encouraged to see that there is now real competition in the portals market.


Edward Harrison
Harrison Sales and Lettings
Hampshire
June 2019

I monitored the leads from OnTheMarket which I found to be very good quality, with a high conversion rate to transactions. All the numbers were comparable with Rightmove's so this gave me confidence to remove our properties at the end of May.

I support the concept of an agent-backed portal and I want OnTheMarket to succeed. If I continue to get value for money then I will remain a loyal customer. My problem with Rightmove was that I didn't feel the fee structure was fair and I felt I wasn't valued as a customer. In the last few days of my contract I was offered a significant discount to remain but I didn't want to support an organisation which had built a 70% profit margin. Their fees have stopped me from taking on another member of staff and that can't be right.

Many agents are starting to feel the pinch and I think over the next year many will feel the same as I have.


Philip Norgan
Martin Kemps
Aylesbury
Sales and lettings
June 2019

We found that the quantity, and quality, of leads from OnTheMarket outstripped Rightmove across both sales and lettings and so, after six months of hard analysis, we decided to cancel our contract with Rightmove.

We advertise with OnTheMarket because it has two major components which work well for prospective tenants and buyers. Firstly the mobile app is extremely user-friendly and well-received by the public. Secondly, the website is extremely easy to navigate around, something the public wants.

We support the idea of an agent-backed portal 100%, we have been held to ransom for too long by Rightmove - I think that times are changing and more agents are beginning to think they don't need it. There is a groundswell of opinion that leaving Rightmove is not a high risk anymore. Is Rightmove a property portal or, as I have said many times, a property referencing service? When agents analyse their data, can Rightmove really justify their charges? We think not.

View the Martin Kemps video testimonial here.


Liz Jeffery
Saxon Shore
Sales and Lettings
Kent
March 2019

We began listing with OnTheMarket in October last year and now receive more sales leads from OnTheMarket than from Rightmove. We've been very pleased with its performance and think that the overall quality of leads is very good.

We list our lettings properties on Zoopla and OnTheMarket (not on Rightmove) but OnTheMarket is now leading the way here too.

Estate agents have needed an agent-backed portal for some time so it's good it's now here! The portal industry is definitely changing and it feels that Rightmove now has less control than it once did.


Adam Lewin
Reading Lettings
Berkshire
Reading
March 2019

OnTheMarket is a breath of fresh air in what was a previously one-sided market. The number and quality of enquiries we have recently received via OnTheMarket have far surpassed those of Rightmove.


Gary Jones
Premier Lettings
Petersfield
Hampshire
February 2019

We are now getting more leads from OnTheMarket than we are from Rightmove which is a really excellent performance. We have listed with OnTheMarket since 2016 and are paying customers.

We are among the agents who pay more for Rightmove than we do for our office rent and the fees have just gone up again. I am delighted that OnTheMarket is now competing against Rightmove. We would like to operate without it, that's our goal. We do not list with Zoopla.

If our lead levels remain as good as they are now from OnTheMarket, we see that in the next few months we'll be able to move towards making OnTheMarket our main portal provider.


Aleina Cameron
Camerons
One office, lettings
Bournemouth
January 2019

I joined OnTheMarket in March last year and I have recently signed up for another three years because I'm more than happy with the leads it provides.

I was a customer of Rightmove's for over 10 years but the recent price increase of 20%, which put the monthly fee up to £900, was too much so I cancelled. Annually, that's more than I pay for my office rent. I refuse to be dictated to by Rightmove. I still list with Zoopla.

I don't believe my business has suffered as a result of cancelling my Rightmove subscription - we've rented out a good amount of properties this month.


Mike Jones
Managing Director
Michael Jones & Company
Seven offices, sales and lettings
Sussex
December 2018

We joined OnTheMarket in November 2018 and we didn't expect such a high level of leads across all of our offices. We are really pleased!

Our Worthing office reported that they opened with five leads from OnTheMarket and none from the other portals. Overall, OnTheMarket is already performing as well as Zoopla for us.

So far, we are very happy and think the portal has provided us with some high-quality enquiries.


Carly O'Brien
Marketing Manager
Michael Graham Estate Agents
Buckinghamshire
July 2018

Michael Graham has benefitted enormously from the coverage of many of its properties generated by the portal’s in-house PR department. They have hit exactly the right targets for us including Country Life, The Guardian, Mail Online, House Beautiful and many regional publications.

The team clearly has an eye for knowing exactly which properties will make it into national publications and beyond, and we have been very grateful for their assistance. In one recent example, OnTheMarket generated more than 30 pieces of media coverage for just one property – four of which were national publications. Exceptional! Great PR for Michael Graham and for OnTheMarket – the best possible outcome for an agent-backed portal.

As an extra, it’s always a pleasure to see our properties showcased across OnTheMarket’s social media channels. The vendors like it and we recognise its benefits.


Robert Scott-Lee
Chancellors
Group Managing Director
50+ branches
Southern England and Wales
August 2018

Since joining OnTheMarket in February with a 5-year partnership agreement to list all of our sales and lettings properties at OnTheMarket.com, we have been assessing the value the portal provides for our branch network.

We have been impressed by both the quality and the increasing quantity of leads. The portal has delivered value that has exceeded our expectations.

In particular, we have been impressed by the proportion of "unique" leads which OnTheMarket provides us. Our analysis shows that approximately two-thirds of the email leads are from a new, discrete audience of property-seekers rather than duplicating those from other portals. The leads tend to be of high quality from qualified and serious people actively in the market and ready to move.




South West

Tony Jilbert
CGT Lettings
5 branches
Gloucestershire
August 2019

We have signed up to OnTheMarket for three years after receiving a lot of good quality leads during a trial.

Last year we came away from Rightmove due to the cost and were not prepared to keep paying extra money. We were naturally concerned that we would lose out on leads. However, it turned out that it didn't make a jot of difference. In fact, we are now getting more leads than when we listed with Rightmove. We also list with another major portal.

Coming off Rightmove has never caused us any problems with our clients and we think that since the fee ban came into being, more and more agents will start to walk away. We think an agent-backed portal is the way to go!


Simon Cooper
Partner
Stags Estate Agents
21 offices across Cornwall, Devon, Somerset and Dorset
August 2019

For the last three months together, OnTheMarket and Rightmove are at 50:50 for email leads.


Gary Sumner
Nationwide
Swindon
June 2019

Following a trial with OnTheMarket we signed up for three years. The consistency and the quality of the leads is excellent so we ended our contract with Rightmove and are now saving money each month. We do not list with Zoopla, only OnTheMarket.

We began listing our properties as 'New & exclusive' and uploaded them to Rightmove three days later but I had often let the property within that time. During this period we were getting twice as many leads from OnTheMarket than from Rightmove so it wasn't performing for us. We were offered a discount to stay but I felt it was a waste of money, despite the reduced cost. We also had 'featured properties' on Rightmove but found 'New & exclusive' out performed those by far.

Landlords focus on viewings and when I have explained how Rightmove wasn't delivering what we wanted and OnTheMarket had grown significantly, there has never been a problem in winning instructions or finding quality tenants for our clients.

From my view, I like the OnTheMarket website and I think it is very clear and easier to use than Rightmove or Zoopla. I also particularly like the layout of the 'New & exclusive' properties. I don't feel we're missing out by not being on Rightmove.


Tom Morgan
Jungle Property
Somerset
Lettings
May 2019

I've joined OnTheMarket on a five year contract because it's offering a fair proposition and has an excellent online presence. It's now a significant player and because of the shares, we are part of the business. I think agents who are not listing with it are missing a trick. I've checked the area we operate within and it's no longer possible to see every available property on Rightmove.

I've chosen to terminate my contract with Rightmove after nine years because of the successive price increases - many of which have been eye-watering and above inflation. We are even paying more to them than we are for our office rent.

We have chosen to focus on providing an excellent customer service and know that it is agents who sell and let properties. The market has changed a lot in the last 2-3 years. Back then you probably had to list with Rightmove but many agents no longer see this as being necessary. OnTheMarket has become a major portal and has given agents a much-needed alternative.


Sue Iles
Iles & Jenkin
Weston-super-Mare
One office, sales and lettings
April 2019

We are now averaging 50% more lettings leads via email from OnTheMarket than from Rightmove and we have found these leads to be of excellent quality. We're in a position now to reduce our Rightmove subscription overall to the basic package and as long as OnTheMarket continues to provide us with quality lettings leads, we hope to be able to remove our lettings listings from Rightmove in the not too distant future.


Mark Olsen
Purbeck Property
Sales & Lettings
Wareham
March 2019

We found that for the last quarter of 2018, OnTheMarket supplied three times more sales leads than Rightmove. Lettings performance has also been very strong, with more leads coming from OnTheMarket than from Rightmove.

We have recently signed a 12-month contract with OnTheMarket after its high performance.

Our industry has needed an agent-backed portal for a while. It is nice to see that the money we are spending with OnTheMarket is being spent on advertising and promoting the portal which is paying dividends with the leads we are receiving.


Antony Richards
Antony Richards Property Services
One Office, Lettings
Penzance
December 2018

We joined OnTheMarket in May and we have been very pleasantly surprised by the number of leads we have received. We are doing all we can to push the portal and we are releasing our properties to it exclusively for 48 hours. We have also been impressed with the quality of the leads generated by OnTheMarket.

OnTheMarket has become a viable alternative in the property portal market giving us the chance to review our strategy. The effectiveness of OnTheMarket coincided with Rightmove unilaterally increasing our monthly payment by over 50% in 13 months. The decision to cancel our subscription was made all the more easier knowing we had a safe back up. Amazingly Rightmove renegotiated a much reduced fee when we proved it was being outperformed by other portals - including OnTheMarket.com. Proof that the market is now clearly much more competitive if the market leader is willing to renegotiate.

We are 100 per cent behind the idea of an agent-backed portal and we want to see it become a market leading portal which is on the side of its agent customers.


Emma Hughes
Weymouth
One office, sales and lettings
July 2018

We joined OnTheMarket in May and can honestly say that we have been very pleasantly surprised by the number of leads it has generated for us.

At this stage, for us it feels as though OnTheMarket is a serious competitor to Zoopla, however, we believe OnTheMarket's leads are of a better quality.

We would like to see the concept of an agent-backed portal thrive to be a serious competitor to Rightmove.


Ayesha Hart
Big Apple Estates
One office, sales and lettings
Torquay, Devon
May 2018

We only joined OnTheMarket in the last month but we are very happy with the leads already - to be honest, they have been absolutely amazing.

On some days, the number of OnTheMarket leads have overtaken the number supplied to us by Zoopla. We are not on Rightmove and it is a myth that agents cannot survive without it.

I am delighted that there is now a portal with an agent focus and it has been a long time coming. I believe it will still take time for OnTheMarket to reach its full potential but so far it has proved itself to me.


Mark Reynolds
Director
Cooksleys
Two offices, one sales and lettings, one student lettings, Exeter
April 2018

We have noticed a big difference in lettings leads from OnTheMarket.com in 2018, they have increased and are now comparable to those provided by Rightmove.

That means more people know about OnTheMarket.com and are using the website. It works just fine for us and we have no intention of returning to Zoopla. If OnTheMarket.com continues to gather pace, we would hope to remove our properties from Rightmove within the next 12-18 months.




Wales

Dylan Williams
Rees Richards & Partners
Sales only
Swansea
July 2019

We have been using OnTheMarket for nearly two years and dropped Rightmove around a year ago. It was clear to us early on that OnTheMarket was outperforming Rightmove in terms of sales leads by three to one, resulting in a substantial increase in revenue for us.

We have since signed up with OnTheMarket for five years and we are in a better position now than we were while we listed with Rightmove. We have not only made a cost saving but we are getting more enquiries. Currently, OnTheMarket is dwarfing Zoopla by three to one.

OnTheMarket is easy to use, integrates with our agency software and offers accurate reporting methods for our clients and business. The app is excellent because it is also user-friendly. We appreciate the customer service and have been provided with invaluable support, while having also been kept abreast of all OnTheMarket developments, innovations and products as well as industry updates. OnTheMarket now plays a pivotal daily role in our estate agency enterprise, we are very pleased with our investment because it represents excellent value for money.


Ben Thomas
SA Property
One office, sales and lettings
Swansea
November 2018

We joined OnTheMarket in August and I've been very pleased to see the levels of leads which have been generated and their quality. We have received valuation requests as well as sales and lettings viewings.

We removed our properties from Rightmove in July after their price increases became beyond shocking and we were paying almost £1,600 per month. We were only receiving around 10 leads per month so it wasn't value for money. Even with the leads provided, we found that they were often duplicated and didn't generate business. We haven't suffered at all and now we're saving money, we're able to spend it in other areas to market properties. This gives us the chance to be a little bit different to other agents. There is a belief that an agent has to be on Rightmove but that's not true. We have always believed that if someone is genuinely looking for a new home, they will find it without Rightmove.

We've been strongly advertising OnTheMarket, we have the stickers in our windows, the open/closed sign on the door and we have the TV advert playing across four TV screens every two minutes. As long as OnTheMarket's fee remains fair, we will continue to use it.


Robert Scott-Lee
Chancellors
Group Managing Director
50+ branches
Southern England and Wales
August 2018

Since joining OnTheMarket in February with a 5-year partnership agreement to list all of our sales and lettings properties at OnTheMarket.com, we have been assessing the value the portal provides for our branch network.

We have been impressed by both the quality and the increasing quantity of leads. The portal has delivered value that has exceeded our expectations.

In particular, we have been impressed by the proportion of "unique" leads which OnTheMarket provides us. Our analysis shows that approximately two-thirds of the email leads are from a new, discrete audience of property-seekers rather than duplicating those from other portals. The leads tend to be of high quality from qualified and serious people actively in the market and ready to move.


Andrew Sanderson
Director
One Office, Barmouth, North Wales
Sales and wealth management
August 2018

We choose to list our properties at OnTheMarket.com as 'New & exclusive' for three days ahead of Rightmove.

Vendors need to have an understanding of exactly when their property will be launched on which portal. We explain to vendors that as a result of our marketing approach, their property will get priority advertising with a bigger advert at OnTheMarket.com first. The feedback we have had has been positive.

We then also use 'New & exclusive' to encourage buyers to look at OnTheMarket first for our latest properties. We believe that this helps our clients by targeting the most serious buyers in the first crucial phase of our marketing activity. It's also a great way to support the portal as it continues to grow in a fiercely competitive market.

We have been noticing a rise in the number of OnTheMarket enquiries, as public awareness continues to grow. If the portals market is to change for the better for agents, OnTheMarket needs to succeed, so agents must support it now.




West Midlands

Mark Phythian
Director
Complete Residential Lettings
Coventry
One Office
November 2018

We went live with OnTheMarket on 13 September and we've had over 150 leads so far which is very good and I'm pleasantly surprised.

We were listing on all three portals but Rightmove's arrogance has astounded me and after relentless price increases - the latest one for 12% which is way above inflation - I've cancelled my subscription.

I am one of the agents who has been paying more to Rightmove each month than I do for my office rent. With the latest price increase, it would be double my rental cost and that's unacceptable. There is a perception that agents have to be on Rightmove but we run our own businesses and make our own decisions, we don't have to be dictated to by anyone.

We must make a stand and no longer allow Rightmove to bite the hand that feeds them.

If OnTheMarket's fees remain fair to agents then I will remain a loyal customer. An agent-backed portal is the only way to regain control.


Peter Stokes
Stokes Estate Agents, North Shropshire
June 2018

We cannot speak highly enough about OnTheMarket. We joined in March and we are really impressed. Early on, our internal reports showed that our properties were being viewed more times via OnTheMarket than other portals we used. Given the performance of OnTheMarket, we cancelled our contract with a major portal. We list our properties as 'New & exclusive' at OnTheMarket and our vendors really like the presentation of the three pictures.

We also find that people who contact us through OnTheMarket are seriously interested in a property and want to set-up a viewing.

Since joining OnTheMarket we have had one of our busiest times. We have put all the stickers in the windows and customers say it's good to see us listing at OnTheMarket.com. We have heard many comments from customers who say they like how the website is clean and precise, and I think we have gained some instructions that we wouldn't have had otherwise.

Agents need OnTheMarket in the portals market - it can only be a good thing. More competition is the only way to stop sky high prices rocketing further.




Yorkshire & the Humber

Paul Schofield
James Pye & Son
One office, sales & lettings
Skipton
April 2019

We've chosen to sign up to OnTheMarket for 12 months following a free trial and have ended our contract with Rightmove which was charging in excess of £12,000 a year.

The leads from OnTheMarket are good in number and we plan to plaster OnTheMarket everywhere to continue momentum and start changing the portals market. For us, portals are about value for money and we could no longer justify Rightmove's fees.

View the James Pye & Son video testimonial here.


Jenny Dennis
Dennis Estate Agents
Hedon, Easy Yorks
July 2019

We have been supporters of OnTheMarket since it launched and we chose to remove our properties from Rightmove in September last year, so that's been long enough to realise that it has made no significant difference.

OnTheMarket provides us with very good quality leads for both sales and lettings, we also now list with another major portal. So far we are still getting the same amount of stock on board and achieving the same level of sales and lettings.

Rightmove is just one small part of any agent's possible marketing package, it's not everything! Of course I was apprehensive about leaving but we took the decision because we were riled by the unfair price increases. Single office firms don't seem to be given any discounts and I found the tariff ridiculous.


Sarah Hayes
Hayes Residential Lettings
Doncaster
June 2019

We back OnTheMarket 100% and have listed with it since 2015. We have been off Rightmove for around six months and also used to advertise on Zoopla but have found we no longer need it.

The quality of leads is what's important to me and OnTheMarket provides us with a good amount. We haven't seen any difference or decline in the business since we cancelled our contract with Rightmove and on the bonus side, we have saved a fortune in membership fees.

Ten years ago, an agent had to be on Rightmove to be taken seriously but my attitude has entirely changed now. Many agents are thinking seriously about their next steps because of the tenancy fee ban, everyone is looking to reduce their costs.


Shaun Mellor
Shaun Mellor Property
One office, sales and lettings
South Leeds
November 2018

I have listed with OnTheMarket for just two months and we are getting 60% of our leads from OnTheMarket and 40% from Rightmove. More importantly, the conversion rate is better than Rightmove's.

In September, I downgraded to the essential package with Rightmove and it has not made a jot of difference. I'm a small independent agent in South Leeds and OnTheMarket is working for this part of the world. If OnTheMarket continues to deliver on its marketing, I see no reason why I'll need Rightmove in the near future.


David Leake
One Office, sales
Goole
August 2018

We consistently get more good quality leads from OnTheMarket than from any other portal and believe a key factor in this is that we launch all of our properties exclusively at OnTheMarket 72 hours before all other portals. This proves to us that consumers follow the newly marketed properties and aren't necessarily loyal to any particular portal.

The leads from OnTheMarket are of a much better quality than those provided by the other portals. The customers who come to us via OnTheMarket return our calls and want to view properties, whereas some of the leads from other portals are irrelevant and fail to deliver.

We are 100 per cent committed to an agent-backed portal. Already, OnTheMarket has added competition to the market and it's great to see it growing so fast. My business is a family run independent estate agent and we need to see much fairer value for money. It's now that estate agents need to come together and start fighting back. Prices have risen across the other portals just because they can.

We joined OnTheTheMarket as gold members and removed our properties from Zoopla on day one. We have no intention to return, despite their best efforts!


Video Testimonials

See what agents are saying about OnTheMarket

Combined testimonial video - seven agents
Combined video, seven agents
The Acorn Group testimonial video
Rob Sargent, The Acorn Group
Dawsons Estate Agents testimonial video
Christopher Hope, Dawsons Estate Agents
Kings Group testimonial video
Karl Knipe, Kings Group
James Pye and Son testimonial video
Shaunna Black, James Pye & Son
Galbraith testimonial video
Polly Cregan, Galbraith
Martin Kemps testimonial video
Philip Norgan, Martin Kemps
Elizabeth Scott testimonial video
Julia Dajani, Elizabeth Scott
Home Partnership testimonial video
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Dawsons Estate agents testimonial video
Callum Thomas, Dawsons Estate Agents