Privacy policy

Here at OnTheMarket we are committed to protecting your privacy. This policy explains how and for what purposes we use the information collected about you. By using this Site and any services we offer via this Site, you are agreeing to be bound by this policy in respect of the information that we collect about you.

We’ve tried to keep it as simple as possible, but if you’re not familiar with terms, such as cookies, IP addresses, pixel tags and browsers, then read about the key terms first.

If you have any queries or comments about the policy or our use of your personal information, or if you wish to unsubscribe from us, please get in touch by emailing or writing to the Data Protection Officer at the address provided at the end of this policy.

Who are we

We are Agents’ Mutual Limited, a wholly owned subsidiary of OnTheMarket plc (company number 08381458), and our address is C/O Almond + Company Limited, 11 York Street, Manchester
M2 2AW (referred to as “we” or “us” or “our”). Our VAT number is GB1176254493.

We are the providers of the website (referred to as the “Site”). We are notified as a data controller with the Information Commissioner’s Office with registration number ZA092158.

We provide this Site to subscribing third party estate agents, lettings agents and new home developers (“members”) to display properties they are marketing. We are not estate agents or lettings agents ourselves.

A reference to “you” or “your” is a reference to a user of the Site or any of our services.

Personal information we collect

When you visit or use the Site, or use our services, you may be asked to provide certain information about yourself, including your name and your contact details. We may also collect information about how you use this Site, including your searches, the properties and pages you look at, the advertisers or partners you contact and the contents of the messages you send to them. Finally, we may also collect information from any correspondence that you have with us. Collectively, we refer to this as “Your Information”.

Like all websites, our servers automatically record ‘log files’ containing information about the volume and characteristics of our Site traffic, e.g. IP address, numbers of pages viewed, length of time spent on Site. We use log files to build pictures of how our Site is used that help us to monitor and improve the service.

Some of the forms where you may enter personal information on our Site have the option to accept or decline our use of Your Information for marketing purposes.

Why we collect your information

When you share information with us we can make our service even better – for example, by reviewing the devices being used to view our site, and testing against those devices to ensure display quality. As you use our services, we want you to be clear how we are using information and the ways in which you can protect your privacy.

We will only collect and use your personal information in accordance with data protection laws. Our grounds for processing your personal information will be one of the following:

  • Consent: You have given consent to us using your personal information for a specific purpose. You can withdraw your consent at any time by updating your marketing preferences.
  • Legitimate interest: It is in our legitimate interests to use your personal information to operate, improve and promote our services and to protect our business.
  • Legal obligation: It is necessary for us to process your personal information to meet our legal obligations.

How we use your information

Your Information will enable us to provide you with access to all parts of this Site and to supply the services and features that you have requested. We may aggregate the information to identify patterns which we can use in our marketing and to help us develop, administer, support and improve our services and features.

When you contact OnTheMarket, we may keep a record of your communication to help resolve any issues that you might be facing.

We use information collected from cookies and other technologies, like pixel tags, to improve your user experience and the overall quality of our services.

We use information collected from the properties marketed on our Site to provide our services to our members and our users. We may also use this information to identify trends in the property market.

If you change your mind about being contacted in the future, please email us at and tell us or, if you have consented to being contacted by third parties for marketing purposes, you will need to contact them directly.

Use of children's personal information

We do not knowingly collect or store any personal information about children under the age of 16. If you are aged under 16 please get the permission of your parent(s) or guardian(s) before you provide any personal information to us.

Who has access to your information

We retain access to all personal information that we have collected from you or about you.

Whenever your personal information is shared across any of our social media channels, or with any of our partners that host our service via their website (with your consent, where necessary), their use of your personal information is governed by their privacy policies. We are not responsible for the privacy policies and practices of any other websites, even if you access them using links from this Site or if you can access this Site or use our services from them. We therefore recommend that you check the policy of each Site that you visit and make sure that you are comfortable with the terms of such policies before providing any personal information.

We may provide information about your visit to analytics and search engine providers to help us improve and optimise our services.

If our business enters into a joint venture with or is sold to or merged with another business entity, Your Information may be disclosed and ultimately transferred to our new business partners or owners.

If we offer or supply a service to you that is provided on our behalf by a third party we may pass Your Information to them in order to deliver the service. The categories of third parties include telephone call recording and our support ticketing systems. We may also use third parties to provide services on our behalf which may include processing (but not using themselves) Your Information, e.g. to complete partial addresses or to augment the information we hold about you.

We may share aggregated, non-personally identifiable information publicly and with our partners, such as publishers, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of our services.

We may disclose your personal information to enforce applicable Terms of Use, to detect, prevent or otherwise address fraud, security or technical issues, or to protect from harm the rights, property, or safety of OnTheMarket, our users, or the public. We will not otherwise disclose, sell or distribute Your Information to any third party without your permission unless we are required to do so by law.

Your rights

You have the right to ask us not to process your personal information at any stage.

Under data protection legislation, you also have the following rights:

  • Right to correct: the right to have your personal information rectified if it is inaccurate;
  • Right to erase: the right to request that we delete or remove your personal information from our systems;
  • Right to restrict our use of your information: the right to prevent us from using your personal information outright or limit the way in which we can use it;
  • Right to data portability: the right to request that we provide a machine-readable copy of your data to you;
  • Right to object: the right to object to our use of your personal information including where we use it for our legitimate interests, or where we use your personal information to carry out profiling to inform our market research and user demographics. If you raise an objection we will stop processing your personal information unless very exceptional circumstances apply, in which case we will let you know why we’re continuing to process your personal information.

If you cannot fulfil your request using our Site’s tools, please email or contact us at the address under the How to contact us section. We will handle your request in accordance with data protection legislation.

If you’re not satisfied with the way any complaint you make in relation to your personal information is handled by us then you may be able to refer your complaint to the Information Commissioner’s Office. Please visit for more information.

Keeping your information secure

We work hard to protect OnTheMarket and our users from unauthorised access to or unauthorised alteration, disclosure or destruction of information that we hold.

We may transfer, store, or process your data outside of the European Economic Area (“EEA”). Different countries have different data protection and security laws and some of these do not offer the same level of protection as under UK data protection legislation. However, when we appoint our service providers, we ensure they are either in the EU and covered by EU law or are covered by approved data transfer mechanisms (for example, the EU Standard Contractual Clauses and the EU-US Privacy Shield). By submitting your personal data to us, you agree to this transfer, storing or processing.

We will do our best to protect your personal data, however, we cannot guarantee the security of your data transmitted to our Site. By using our Site you accept the inherent risks of providing information online and will not hold us responsible for any breach of security.

How long we keep your information

Unless a longer retention period is required or permitted by law, we will only hold your personal information on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request it is deleted. If, having registered for our services, you do not use them for a reasonable time we may contact you to ensure you’re still happy to receive communications from us. Even if we delete your data it may persist on backup or archival media for legal, tax or regulatory purposes.


Like many websites, we use “cookies” to enable us to personalise your visits to this Site, simplify the signing-in procedure, keep track of your preferences and track the usage of this Site. Cookies are small pieces of information that are stored in the hard drive of your computer by your browser. Your browser will have the option to prevent websites using cookies (your browser’s help screen or manual will tell you how to do this), but please note that this may reduce the functionality of this Site and other websites. Further information can be found in our Cookie Policy.

Third parties may use cookies, web beacons, and similar technologies to collect or receive information from the website, and elsewhere on the internet and use that information to provide measurement services and targeted ads. Find out more about how you can opt-out of the collection and use of information for ad targeting here:

How to contact us

If you have any queries relating to our use of your personal information or you wish to exercise any of your rights as listed above, please contact us at or write to us at Data Protection Officer, OnTheMarket, C/O Almond + Company Limited, 11 York Street, Manchester
M2 2AW.

Changes to the policy

Our Privacy Policy may change from time to time. We will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).

The simple way to search for property to buy or rent.

UK property for sale

UK property for rent

Find UK agents

UK house prices


New homes

Retirement properties

Farms, estates & land

Student accommodation


OnTheMarket Expert

Property professional website.


Additional products

Member area sign-in

OnTheMarket Software