Leads explained
At OnTheMarket we strive to provide rich lead data to our agents. With Achievements and Rent Ready (in partnership with Canopy), you’ll gain more information about the property seeker’s position, their search activity, and readiness to buy, rent, or sell. A lead may contain any of these components, however, not every lead will contain all four.
Achievements are displayed for any user with an OnTheMarket account. Rent Ready will appear where a user has created a Canopy RentPassport and where you have registered with Canopy as an agency.
Please note these sections will only be visible on leads received via an email inbox. If you use an email parsing system, you will need to get in touch with your software provider to ensure their system is picking up these additional fields.
Canopy RentPassport™ example
User achievements
We highlight five key activity indicators for all logged-in users which are shown under the ‘Achievements’ section. These help to highlight active users on our site for you.
In this example, you can see John has viewed more than 20 properties at OnTheMarket in the last 3 months and has at least one active saved search. We’ll also tell you if the user is clicking links within property alert emails, has sent more than 10 leads in the last 3 months and if they have a property to sell/let that’s not on the market.
These achievements will give you and your team an insight into their property journey and help you have the upper hand when first contacting them.
Rent Ready
In partnership with Canopy, serious property seekers can sign up and create a Canopy RentPassport™ through becoming Rent Ready in MyPlace or selecting to create a RentPassport when submitting a lead.
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