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Property labels explained

There is no limit to the number of property labels that will appear on a property’s full details page at OnTheMarket. However, where a property listing appears within the search results (in either summary or list view) it is limited to showing a maximum of three labels there, due to space. We currently display the below labels:

Added today, Added yesterday, Recently added

When any instruction (property or plot) is first sent to us to list at OnTheMarket, we add an Added today label which will change to Added yesterday on day two of being live. From day three, a Recently added label will be applied to the listing for the remainder of 72 hours.

Reduced today, Reduced yesterday, Reduced

If an instruction is reduced in price and the reduction meets our threshold, we add a Reduced today label on day one, and Reduced yesterday on day two. Reduced then remains on the listing for 14 days and can be removed from a property listing if requested.

New build

If an instruction is published to us with the dedicated ‘New home’ field ticked, we add a New build label. This also determines whether the instruction will also appear within our New Homes channel and filter – however, if you are a New Homes developer, we will apply the New build label to all listings.

Let agreed, Under offer, SSTC, SSTCM, Reserved

If an instruction is published to us with one of the above unavailable statuses within the dedicated Status field, we add the label that matches that status. After an industry standard period of time, an unavailable listing will be removed from property search result pages, even if the user has opted to include unavailable properties within their search results.

Study

Residential property types have their features list, summary description, and main description searched for certain keywords. Our preferred keyword is “home office”, but we also search for “study” (but not “study space” or “studying”), “office room”, “garden office”, and “garden study”. If a positive match is found the listing will receive a Study label.

EV charger

Residential property types have their features list, summary description and main description searched for certain keywords. Our preferred keyword is “EV charger” or “electric vehicle charger”, but we also search for “charging pod”, “charging station” and “charging point” (but not “USB charging point”). If a positive match is found, the listing will receive an EV charger label.

Online viewing

If an instruction is published to us with a virtual tour/video within the dedicated Virtual tour field, we add an Online viewing label meaning the property will appear within the Online viewing filter on the site. We have now added a simple Online viewing available toggle to the property upload screen in Expert, so that agents who use Expert, (or those on data-feeds, who login to Expert to amend their instructions), can indicate if a property will be available for an online hosted tour.

Retirement

We will search for keywords such as “retirement complex/studio/flat/living/development/property/apartment” and “over 55’s/Over 60’s” to apply this label automatically to your listing.

We also have labels available for purchase. For further information on our Premium Display and Development Display products, please contact your Business Development Consultant or email us at products@onthemarket.com.

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