We offer three retargeting options,

Property Retarget

Available to be purchased as a product to retarget a specific property of your choice in ads across selected third party websites. The banner will be co-branded displaying your logo and a new property can be chosen monthly.

To select the property you would like to retarget access the admin page under the Products menu. Once the page has loaded a list of your available properties will display, along with the number of credits you have available to use. Locate the property you would like to retarget for the campaign and select the ‘Add’ button on the far right of the table. The property will now appear in the top section of the page, click ‘Confirm changes’ to proceed. The property selected will now be retargeted for up to one month.  

Full reporting will be available at the end of the campaign to review performance.

Property Retarget Extra

Available to Pro agents and to purchase as a separate product. Retarget all your properties in ads on selected third party websites. Users who click on any of your properties at OnTheMarket, will see ads for those properties as well as your other properties across the internet. The banner will be co-branded displaying your logo. Full reporting will be available at the end of the campaign to review performance. 

Once this has been activated there is no admin / management required.

Property Retarget Max

This is a cost-per-click campaign combining retargeting and prospecting to showcase your properties in ads across selected third party websites. Retargeting is where users who click on any of your properties at OnTheMarket, will see ads for your properties across the internet. Prospecting will enable you to reach completely new audiences of users. Behavioural prospecting includes ‘First Time Buyers’, ‘Ready for Retirement’, ‘Investors’ and more.

The banner will be co-branded displaying your logo and reporting will be available at the end of the campaign to review performance. This campaign will be run by a member of our team, no admin is required by you.

Frequently asked questions

Can I target a specific type of property seeker? 

Yes, our Property Retarget Max campaign will allow you to target specific audiences. If you are looking to target property seekers looking for park homes, investment properties or downsizing for example, we can build a campaign to allow you to reach this audience. Please contact your dedicated account manager to discuss your requirements.

Can I change the property I am retargeting? 

If you are using Property Retarget, where we retarget a single property over the duration of the campaign, it is not possible to change during the campaign. Depending on the number of credits you have it may be possible to have more than one property promoted during the campaign. Once a property is linked to a credit, we are unable to make changes.